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Book Google Flights With Confidence

The problem specific to Google Flight Search is that it does not make it easy to read the search results at the macro level. This is the most common problem of common flight search engines. Most users only read the top-level information, that is, the results of the “best” option based on filtering criteria. In other words, users are not making informed decisions about the pleasure that the backend algorithm actually arranged everything.

Book Google Flights With Confidence

Book Google Flights With Confidence

Book Google Flights With Confidence

Examples of Google Flights With Confidence search engines that help users to understand information at the macro level are Hipmunk and ITA Air Matrix. In Hipmunk, when a user enters important information on a flight search, a data visualization chart of all the flights displayed on the timeline is displayed along with important information such as connected flights and transit.

Users can use visual clues to easily select google flight information and make decisions such as whether to want a tradeoff. In ITA’s airfare Matrix, users are first brought in a calendar view where you can choose the date you want to fly based on the lowest price.

Google Flights Hassle Free Cheap Flights Booking on Your Fingertip

Flight search is a problem of NP difficulty (or deterioration), so even wise algae can not be resolved “immediately”. The only way to get Google’s response time is to pre-compute a huge amount of solution, cache the results, and keep updating them with more calculations.

Google bought ITA software for $ 700 million in 2010. This is the source of the algorithm. The algorithm used by Google is similar to the algorithm used by other travel search providers. Amadeus (fully disclosed: my current employer) is a leader in this field, and there are several others (for example, Expedia BFS seems to bet pretty in-house search technology). In fact, outside of the United States, Google’s search results are not very accurate (eg compared to kayaks).

What makes a difference is that running Google’s flight search with confidence is probably only a rounding error in Google’s IT footprint and budget. With monopolistic investigation and (at least geopolitics) advertisers, they can get luxuries. All other travel ecosystem players need to think about ROI in the sense of adopting instant search technology (that is, preserve pre-computation and caching, many travel solutions when someone executes the query). Amadeus is not a matter of technology (we are already doing a lot of things) because we can provide the ability to move merchants.

Google Flights Hassle Free Cheap Flights Booking on Your Fingertip

However, Google has optimized another equation. Google can force travel advertisers to spend $ 1-2 bn each year in Google Flights With Confidence Search. Even if it is an advertisement to users of Google Flight Search or an increase in general budget, there is a fear that it will survive from the viewpoint of Google.

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